Skip to main content

Google+ Launches Brand Pages!!!





Google has finally unveiled brand page for Google+, allowing businesses and brands to join Google’s social network.
Google has launched its first Google+ feature for big-name brands and businesses to interact with customers, called Google+ Pages.
Businesses will be able to set up their own Google+ accounts with the feature, which is the social network's first big venture into an area currently dominated by Facebook.


“So far Google+ has focused on connecting people with other people,” Google SVP of Social Vic Gundotra said in a blog post. “But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.”
The new Google+ brand pages look similar to Google+ Profiles, except for the little square icon that designates that it’s a Page rather than a Profile. Users can add brands such as Fox News, the Dallas Cowboys and Angry Birds to their circles, check out their information and browse their photos. When users add a brand to their circles, it increases that brand’s follower count.
Google’s launch partners include Angry Birds, CNN, Fox News, the Muppets, the Dallas Cowboys, Pepsi, Toyota, Macy’s, X Games, WWE, Train, Barcelona Football Club and Save the Children.





When the search giant first launched Google+, brands immediately jumped on the opportunity to gain additional exposure. Google soon asked brands to stop creating Google+ profiles. It quickly became a controversy that forced the company to accelerate its plans for business pages.

Announcing the changes on Google's official blog, Vic Gundotra, senior vice-president of engineering, said: "So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about – from local businesses to global brands – so today we're rolling out Google+ Pages worldwide.
"With Google+, we strive to bring the nuance and richness of real-life sharing to software. Today's initial launch of Google+ Pages brings us a little bit closer, but we've still got lots of improvements planned, and miles to go before we sleep. So stay tuned."

What do you think of the new Google+ pages? Let us know in the comments.

Comments

Popular posts from this blog

Social Media Contribution, Participation, and Future

Social Media Landscape is broad. Sharing, Discussions, Networking, Media, Blogging, Microbligging, Livestream, Livecast, Virtual World, Gaming, Multiplayer games, Music, Video, Podcast, Review, Social Bookmarking, and Wiki. This is just a list of the beginning of social media. What started as e-mails, groups, and messenger, has now widened its scope, reach, depth, richness, interactivity, and quality.  The most challenging aspect of Social Media today is the way participation needs to be moderated, and a promotion of better quality content. On Websites like  Twitter  the trends keep changing in a very unexpected way, and there is no sense, pattern, or predictability behind them. E.g Osama Bin Laden was killed, and we witnessed about 12.4Million Tweets an hour! Lady Gaga, Eminem have such an amazing fan following on Social Media, that other celebrities are clueless about the reasons behind such madness. The participation of users never portrays a pattern on Social media, ...

Social Media Analysis, Analytic & Tools Overdose (via SMT)

Social Media is growing at a pace that can be best termed as "unstoppable." Thousands of social media tools  have been invented, launched and then failed.  The top social media platforms are reaching their maturity stage and look to be in a consolidating position, where their objectives and goals are set; and they know their potential. Financially, the major platforms seem to be on a profit making spree. Facebook, Twitter, LinkedIn & YouTube stand out of the crowd, whereas Pinterest, Instagram, Quora, Google+ are making their way to the top, but still have a long way to go. But, what does the consumer do, where does he go from here? On one hand, I feel overwhelming by all the products, application, contents and activities offered by my social media networks. Yet, I'll admit, I'm practically addicted to my social media platforms, so I'm a rather vulnerable target of these marketing gimmicks. Recently, I read  5 Tips for Avoiding Social Media Burnout ...

Buzz around Social Media RoI

Return on Investment! Returns.. Returns.. More returns..!! In our social life (offline) we have always interacted with people, spent time with like minded individuals, and maintained selfless relations. But, online world is a different ball game. We interact, mingle, network, and follow people with two motives: Returns, and Referrals!  A follower, friend, acquaintance, or a like-minded profile needs to be cared about, tolerated, conversed with, flattered, and greeted by automated responses until he/she adds value to this concept of RoI. On the other hand, we have people and profiles who would take the same actions, but, for a greater cause, i.e. Relationship building. A simple Hi, Hello, or Nice talking to you makes no harm. An automated response does. It is painful to follow or invite a well-known/knowledgeable person and get an inhuman/ impersonated reply. We still follow the profile, but I am unsure of the value created in such a relation, and the Return He/She would get in suc...