Google has finally unveiled brand page for Google+, allowing businesses and brands to join Google’s social network.
Google has launched its first Google+ feature for big-name brands and businesses to interact with customers, called Google+ Pages.
Businesses will be able to set up their own Google+ accounts with the feature, which is the social network's first big venture into an area currently dominated by Facebook.
“So far Google+ has focused on connecting people with other people,” Google SVP of Social Vic Gundotra said in a blog post. “But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.”
The new Google+ brand pages look similar to Google+ Profiles, except for the little square icon that designates that it’s a Page rather than a Profile. Users can add brands such as Fox News, the Dallas Cowboys and Angry Birds to their circles, check out their information and browse their photos. When users add a brand to their circles, it increases that brand’s follower count.
Google’s launch partners include Angry Birds, CNN, Fox News, the Muppets, the Dallas Cowboys, Pepsi, Toyota, Macy’s, X Games, WWE, Train, Barcelona Football Club and Save the Children.
Announcing the changes on Google's official blog, Vic Gundotra, senior vice-president of engineering, said: "So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about – from local businesses to global brands – so today we're rolling out Google+ Pages worldwide.
"With Google+, we strive to bring the nuance and richness of real-life sharing to software. Today's initial launch of Google+ Pages brings us a little bit closer, but we've still got lots of improvements planned, and miles to go before we sleep. So stay tuned."
What do you think of the new Google+ pages? Let us know in the comments.
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