toto`s

Social Media  is proving to be the most powerful substitute to  Market Research ! Brands, Individuals, Analysts, Researchers, and Products are taking the Social Media Route for insights. B2B companies, who may not benefit a lot with their Social Media Presense, are also venturing on the Web, creating properties that support their existence. Take for example the  PAL  property created by Suzlon in India. Its about Pure Air Lovers Society, where Suzlon will plant 1 tree for every member who joins this cause! Globally, there any hundreds of MNCs that have started such campaigns that works toward social good. There are a few initiatives started by students, youth, and organizations to spread awareness of a Safer, Sustainable Planet! Companies can benefit in many ways: Their goodwill increases, they start understanding the audience sentiments, they can spread awareness of a few causes, and in turn, get an idea of what the people want. In short, its a nice way to ...

Social Media: Videos on YouTube, Updates on Twitter, Sharing on Facebook, Networking on LinkedIn, Trying out Google+, Publishing on Blogger/Wordpress, Checking in through Foursquare, Chatting on Skype, Building Fan Pages, Spreading Brand Messages, and Interacting every bit of our time through the Digital Media.  Where is the real Life, our tangible world, family members, the neighbours, our friends, the sweetheart staying next to the locality, the food across the street, the parties by colleagues, birthday celebration of little niece, and funeral of an Old man. Are we too busy exploring this medium that we don't really have a Real Social Life? Most of our needs are fulfilled by social media. Chatting with friends, keeping in touch with family, friends, relatives, classmates, old acquaintances, and the rest of the world. Then why bother about the Real Social Life? We see products in a store, we can hold them, feel them, smell them, and taste them. But when we shop online, we can buy...

Social Media is broad, wide, deep, and mostly free. You don't need friends to be a part of social media, you can make them here in this virtual world. You don't need ID Proof, SSN, Credit Card, or any other means of verification to be a part of Social Media, Networks. All you need is TIME, Login Username, Password, and a Valid E-Mail ID. Being a teenager, I started browsing the Net with Yahoo! The only way to go online was through the Internet Explorer. The only place to log in or use the Net was the Internet Cafe (Cyber Cafe). A Mobile Phone would just send SMS, make calls, and charge me for Incoming calls too. The best thing I could do with a Mobile Phone was Play Snake! An e-mail ID like Gmail was available only through an Invite. Today, I can have 5 e-mail IDs.  Yahoo !,  Gmai l,  Rediff ,  MSN , and more. Each has a different purpose. One would be for making Personal Profiles, one for professional use, one is for fake profiles, one is for subscribing to various ...

Newbies in the world of Social Media face so many challenges, ranging from creating quality content, understanding of tools, analysis of market, identification of target segments, access to reliable data, networking with experts, idea generation, increasing relevant/organic follower base, and building a credible online presence. Though the online space is relatively new, there are thousands of Social Media Experts, Specialists already! A newbie gets confused as to who really is an expert, and who is posing to be one. If we consider the follower ratio, then we are certain to end up at the wrong expert. Startups, freelancers, and small enterprises thrive on the follower optimization scheme. They charge some cents per follower, and by investing a few hundred dollars, these good-for-nothing individuals get a better presence. Billion articles, million Websites, thousands of specialists/experts, and just a handful of real Champions in the online space, there has to be some way out to find o...