toto`s

The digital ecosystem is HUGE. We keep hearing or reading terms right from social media, email marketing, mobile marketing, display ads, videos, content marketing, search, online reputation management, seo, ppc and online brand building to name a few. Everyone wants to be in digital, but a lot of newbies don't know or understand what do they want to do. So here is a quick summary of what getting into digital means. There are a lot of images, charts and notes on digital marketing ecosystem. The simplest one being POE - Paid, Owned and Earned. Paid covers advertising, Owned covers assets built by the brand / person to showcase skills, services, achievements, information, etc.  Earned covers what people, critics, customers or any other entity writes or discusses about the brand or person. Now, to ensure these three work, there are a million tools, technologies, agencies, apps, ad networks, publishing houses, thought leaders and people who work tirelessly trying to put ...

A Social Media User, in general, would be happy to share content, network with like minded people, and grow. A Social Media Enthusiast will try to be in as many networking sites as possible, share his content (most of the time the same content). A Social Media Newbie would try to analyze his/her scores, activity, and would always be on the lookout to improve scores. The most common example being  Klout  ,  HowSociable ,  Social Mention , and the like. A Social Media Expert will never analyze his score or check his online reputation. It is majorly done by those who think they are experts/specialists, but aren't. On Twitter, there are so many ways to increase followers, or post tweets with #hashtags to increase participation and improve scores, that there are thousands of users with 10,000+ followers, and come across as Experts. They automatically come across as credible, real specialists. But the reality is far from truth. They are Re-tweeters and content amplifiers,...