toto`s

Social Media  is proving to be the most powerful substitute to  Market Research ! Brands, Individuals, Analysts, Researchers, and Products are taking the Social Media Route for insights. B2B companies, who may not benefit a lot with their Social Media Presense, are also venturing on the Web, creating properties that support their existence. Take for example the  PAL  property created by Suzlon in India. Its about Pure Air Lovers Society, where Suzlon will plant 1 tree for every member who joins this cause! Globally, there any hundreds of MNCs that have started such campaigns that works toward social good. There are a few initiatives started by students, youth, and organizations to spread awareness of a Safer, Sustainable Planet! Companies can benefit in many ways: Their goodwill increases, they start understanding the audience sentiments, they can spread awareness of a few causes, and in turn, get an idea of what the people want. In short, its a nice way to ...

A Social Media User, in general, would be happy to share content, network with like minded people, and grow. A Social Media Enthusiast will try to be in as many networking sites as possible, share his content (most of the time the same content). A Social Media Newbie would try to analyze his/her scores, activity, and would always be on the lookout to improve scores. The most common example being  Klout  ,  HowSociable ,  Social Mention , and the like. A Social Media Expert will never analyze his score or check his online reputation. It is majorly done by those who think they are experts/specialists, but aren't. On Twitter, there are so many ways to increase followers, or post tweets with #hashtags to increase participation and improve scores, that there are thousands of users with 10,000+ followers, and come across as Experts. They automatically come across as credible, real specialists. But the reality is far from truth. They are Re-tweeters and content amplifiers,...