toto`s

A Social Media User, in general, would be happy to share content, network with like minded people, and grow. A Social Media Enthusiast will try to be in as many networking sites as possible, share his content (most of the time the same content). A Social Media Newbie would try to analyze his/her scores, activity, and would always be on the lookout to improve scores. The most common example being  Klout  ,  HowSociable ,  Social Mention , and the like. A Social Media Expert will never analyze his score or check his online reputation. It is majorly done by those who think they are experts/specialists, but aren't. On Twitter, there are so many ways to increase followers, or post tweets with #hashtags to increase participation and improve scores, that there are thousands of users with 10,000+ followers, and come across as Experts. They automatically come across as credible, real specialists. But the reality is far from truth. They are Re-tweeters and content amplifiers,...

Social Media: Videos on YouTube, Updates on Twitter, Sharing on Facebook, Networking on LinkedIn, Trying out Google+, Publishing on Blogger/Wordpress, Checking in through Foursquare, Chatting on Skype, Building Fan Pages, Spreading Brand Messages, and Interacting every bit of our time through the Digital Media.  Where is the real Life, our tangible world, family members, the neighbours, our friends, the sweetheart staying next to the locality, the food across the street, the parties by colleagues, birthday celebration of little niece, and funeral of an Old man. Are we too busy exploring this medium that we don't really have a Real Social Life? Most of our needs are fulfilled by social media. Chatting with friends, keeping in touch with family, friends, relatives, classmates, old acquaintances, and the rest of the world. Then why bother about the Real Social Life? We see products in a store, we can hold them, feel them, smell them, and taste them. But when we shop online, we can buy...

Social Media is broad, wide, deep, and mostly free. You don't need friends to be a part of social media, you can make them here in this virtual world. You don't need ID Proof, SSN, Credit Card, or any other means of verification to be a part of Social Media, Networks. All you need is TIME, Login Username, Password, and a Valid E-Mail ID. Being a teenager, I started browsing the Net with Yahoo! The only way to go online was through the Internet Explorer. The only place to log in or use the Net was the Internet Cafe (Cyber Cafe). A Mobile Phone would just send SMS, make calls, and charge me for Incoming calls too. The best thing I could do with a Mobile Phone was Play Snake! An e-mail ID like Gmail was available only through an Invite. Today, I can have 5 e-mail IDs.  Yahoo !,  Gmai l,  Rediff ,  MSN , and more. Each has a different purpose. One would be for making Personal Profiles, one for professional use, one is for fake profiles, one is for subscribing to various ...

Social Media Landscape is broad. Sharing, Discussions, Networking, Media, Blogging, Microbligging, Livestream, Livecast, Virtual World, Gaming, Multiplayer games, Music, Video, Podcast, Review, Social Bookmarking, and Wiki. This is just a list of the beginning of social media. What started as e-mails, groups, and messenger, has now widened its scope, reach, depth, richness, interactivity, and quality.  The most challenging aspect of Social Media today is the way participation needs to be moderated, and a promotion of better quality content. On Websites like  Twitter  the trends keep changing in a very unexpected way, and there is no sense, pattern, or predictability behind them. E.g Osama Bin Laden was killed, and we witnessed about 12.4Million Tweets an hour! Lady Gaga, Eminem have such an amazing fan following on Social Media, that other celebrities are clueless about the reasons behind such madness. The participation of users never portrays a pattern on Social media, ...

Return on Investment! Returns.. Returns.. More returns..!! In our social life (offline) we have always interacted with people, spent time with like minded individuals, and maintained selfless relations. But, online world is a different ball game. We interact, mingle, network, and follow people with two motives: Returns, and Referrals!  A follower, friend, acquaintance, or a like-minded profile needs to be cared about, tolerated, conversed with, flattered, and greeted by automated responses until he/she adds value to this concept of RoI. On the other hand, we have people and profiles who would take the same actions, but, for a greater cause, i.e. Relationship building. A simple Hi, Hello, or Nice talking to you makes no harm. An automated response does. It is painful to follow or invite a well-known/knowledgeable person and get an inhuman/ impersonated reply. We still follow the profile, but I am unsure of the value created in such a relation, and the Return He/She would get in suc...