toto`s

The Internet audience is growing. The sophistication of technology used to reach the audience precisely is getting better too! The users are spending more time browsing, consuming content, researching, connecting, engaging, comparing prices, shopping or contributing information. Knowledge is also shared to a great extent. On the other hand, there are brands and companies that target the audience for Engagement, Leads, Conversions, Registrations, etc. Every one tries to beat their competitors by being innovative and bringing in Never Done Before things to delight the customer. Here comes the trap (for the innocent customer, its a trap, for the brand or agency, it is a part of their marketing strategy) Acquire New Customers - get new users to register for my service. Re-target Existing base - make sure every single individual is reached out again because he/she has been to my website before. try to remind them about my existence and make them interact / buy or register. Re-mark...

Brands are built by efforts of many stakeholders. Stakeholders are primarily the Company owners, Product teams – R&D; Marketing units - brand team, media agencies, creative team, vendors; Service – customer care, feedback, test marketers; Supply chain - wholesalers, distributors, retailers and most importantly the decision makers across the chain. Brands develop their personalities over years of service, delivering exceptional products / services and assuring the same level of quality across time, geographies and even generations. In the entire mix, the Media Agency has a special importance, significance and role. They not only bring their experience on the table, their analysis & expertise helps reach out to the right audience, at the right time, at the right place, by increasing the efficiency of every dollar spent. In a market that has its dominant spenders, we also see some niche products and services making their mark without spending. They rely on public r...

Social Media is growing at a pace that can be best termed as "unstoppable." Thousands of social media tools  have been invented, launched and then failed.  The top social media platforms are reaching their maturity stage and look to be in a consolidating position, where their objectives and goals are set; and they know their potential. Financially, the major platforms seem to be on a profit making spree. Facebook, Twitter, LinkedIn & YouTube stand out of the crowd, whereas Pinterest, Instagram, Quora, Google+ are making their way to the top, but still have a long way to go. But, what does the consumer do, where does he go from here? On one hand, I feel overwhelming by all the products, application, contents and activities offered by my social media networks. Yet, I'll admit, I'm practically addicted to my social media platforms, so I'm a rather vulnerable target of these marketing gimmicks. Recently, I read  5 Tips for Avoiding Social Media Burnout ...