toto`s

Social Media is growing at a pace that can be best termed as "unstoppable." Thousands of social media tools  have been invented, launched and then failed.  The top social media platforms are reaching their maturity stage and look to be in a consolidating position, where their objectives and goals are set; and they know their potential. Financially, the major platforms seem to be on a profit making spree. Facebook, Twitter, LinkedIn & YouTube stand out of the crowd, whereas Pinterest, Instagram, Quora, Google+ are making their way to the top, but still have a long way to go. But, what does the consumer do, where does he go from here? On one hand, I feel overwhelming by all the products, application, contents and activities offered by my social media networks. Yet, I'll admit, I'm practically addicted to my social media platforms, so I'm a rather vulnerable target of these marketing gimmicks. Recently, I read  5 Tips for Avoiding Social Media Burnout ...

Social Media  is proving to be the most powerful substitute to  Market Research ! Brands, Individuals, Analysts, Researchers, and Products are taking the Social Media Route for insights. B2B companies, who may not benefit a lot with their Social Media Presense, are also venturing on the Web, creating properties that support their existence. Take for example the  PAL  property created by Suzlon in India. Its about Pure Air Lovers Society, where Suzlon will plant 1 tree for every member who joins this cause! Globally, there any hundreds of MNCs that have started such campaigns that works toward social good. There are a few initiatives started by students, youth, and organizations to spread awareness of a Safer, Sustainable Planet! Companies can benefit in many ways: Their goodwill increases, they start understanding the audience sentiments, they can spread awareness of a few causes, and in turn, get an idea of what the people want. In short, its a nice way to ...

Newbies in the world of Social Media face so many challenges, ranging from creating quality content, understanding of tools, analysis of market, identification of target segments, access to reliable data, networking with experts, idea generation, increasing relevant/organic follower base, and building a credible online presence. Though the online space is relatively new, there are thousands of Social Media Experts, Specialists already! A newbie gets confused as to who really is an expert, and who is posing to be one. If we consider the follower ratio, then we are certain to end up at the wrong expert. Startups, freelancers, and small enterprises thrive on the follower optimization scheme. They charge some cents per follower, and by investing a few hundred dollars, these good-for-nothing individuals get a better presence. Billion articles, million Websites, thousands of specialists/experts, and just a handful of real Champions in the online space, there has to be some way out to find o...