Skip to main content

Social Media Contribution, Participation, and Future


Social Media Landscape is broad.
Sharing, Discussions, Networking, Media, Blogging, Microbligging, Livestream, Livecast, Virtual World, Gaming, Multiplayer games, Music, Video, Podcast, Review, Social Bookmarking, and Wiki. This is just a list of the beginning of social media. What started as e-mails, groups, and messenger, has now widened its scope, reach, depth, richness, interactivity, and quality. 
The most challenging aspect of Social Media today is the way participation needs to be moderated, and a promotion of better quality content.
On Websites like Twitter the trends keep changing in a very unexpected way, and there is no sense, pattern, or predictability behind them. E.g Osama Bin Laden was killed, and we witnessed about 12.4Million Tweets an hour! Lady Gaga, Eminem have such an amazing fan following on Social Media, that other celebrities are clueless about the reasons behind such madness.
The participation of users never portrays a pattern on Social media, nor it is timed. The activity might have some patterns but it can never be predicted. As a Media Planner, it becomes difficult to decide the participation by any brand's target audience as no content can be planned to be a new viral campaign. All we can do is try to emulate existing campaigns, or past virals, or build content on the lines of such successful articles.
Contribution is one aspect of social media that has never seen a downturn!  Billion sites, millions of blogs, thousands of social media websites, and the new trend of Social Media Analysis Tools (available in thousands) has really helped the whole concept go to a higher level. Websites like Klout, SproutSocial, Viralheat, SocialRadar, Hoosuite, Radian6, ViralHeat, and many other have started to monetize the concept of Online Presence, Sentiments, Social ranking, social standing, network, amplification, reach and many other characteristics of our online activities!
Recently, The Sunday Times launched The Social List and it crashed due to heavy load! This shows the need for analysis and monitoring tools in the present day. Two years ago, people were in search of content, sites where they could share, new opportunities to connect to people, and newer ways to interact/ share media. Now, the maturity of social media mavens is clearly evident, as the same users keep searching for tools, Websites that provide them insights about online activity, topics of interests, and current standings across the social landscape.
Contributions would always come and go, but till date, I personally feel that noone has ever been able to challenge the power of BloggingFacebookTwitterLinkedIn, Youtube, MySpace, Friendster, yahoo! Messenger, Orkut, Google Buzz may have their online wealth spiralling, but Blogs have been the favorite destination of Online Contributors.
Networking has also improved the level of participation online, and networking opportunities are available in plenty. The approach, intent, returns, and relation matters a lot today. Just adding a member does ot help. Having some kind of interaction, as well as regular conversations is required.
Media sharing presents ample opportunities to users to have a better online presence. Videos, Blogs, Pictures, Experiences, Applications, Livecasts, Podcasts, Creative content are few of the many medias shared online, and the list will surely be better and more organized in the coming months.
Few of the Questions in my mind as of today:
  • What could be the Next Big Thing online?
  • What are the new ways of online media sharing, interaction, contribution?
  • Where will online media take users in the next decade?
  • How would Internet users like to interact, converse, share, and network in a span of 2 years from today?
We can only predict, but won't be able to answer, or even imagine the reality!
Noone even knows that what would the users share in the coming years, as the level of personal information being shared today has raised questions about breach of privacy, intimacy, integrity of individuals.

Please reach me at:

Comments

  1. Excellent! Love this article. I work in SM and I can't be more in the same page as you! Thanks!

    ReplyDelete
  2. Really interesting article Toshal. Social media enthusiasts are amazed and intrigued by the numbers and statistics. That may be why measuring and analyzing platforms are hugely popular now more than ever. We'll all have to stay tuned to see what the future holds.

    Thanks for including Radian6 in your post. We appreciate it.

    Trish (@Dayngr)
    Community Mgr at Radian6

    ReplyDelete

Post a Comment

Popular posts from this blog

Beware, Your Smartphone is Listening!

An evening with friends, discussion about the next adventure trip and suddenly an ad from an Adventure Travel Gear pops up. Good Coincidence. Discussing with a neighbour, which leather seat cover to buy for my car. in a couple of hours, I see an ad about Exclusive / Custom made Italian Leather Seat Covers for cars on Facebook. One more coincidence. Next day at work, working on a proposal for marketing on Whatsapp, the opportunities and the challenges in a country where DND is present but not strict, the spam messaging and brands like "Stayzilla" using whatsapp as a platform to share their offer-related ads. Same day, after a gap of 3 months, I see an ad from "Stayzilla". Coincidence? Maybe NOT. So we do a small test at workplace, with 5 devices (on high speed internet), latest OS and loaded with all the important apps. All the participants clear cookies, cache, etc and discuss a few brands that are not consumed /bought / browsed / Searched on Google or used by us. …

Social Media Analysis, Analytic & Tools Overdose (via SMT)

Social Media is growing at a pace that can be best termed as "unstoppable." Thousands of social media tools  have been invented, launched and then failed.  The top social media platforms are reaching their maturity stage and look to be in a consolidating position, where their objectives and goals are set; and they know their potential. Financially, the major platforms seem to be on a profit making spree. Facebook, Twitter, LinkedIn & YouTube stand out of the crowd, whereas Pinterest, Instagram, Quora, Google+ are making their way to the top, but still have a long way to go. But, what does the consumer do, where does he go from here? On one hand, I feel overwhelming by all the products, application, contents and activities offered by my social media networks. Yet, I'll admit, I'm practically addicted to my social media platforms, so I'm a rather vulnerable target of these marketing gimmicks. Recently, I read 5 Tips for Avoiding Social Media Burnoutby Rachel S…

Is Social Media Affecting our Offline Social Life? Balance Your Online-Offline relationships!

Social Media: Videos on YouTube, Updates on Twitter, Sharing on Facebook, Networking on LinkedIn, Trying out Google+, Publishing on Blogger/Wordpress, Checking in through Foursquare, Chatting on Skype, Building Fan Pages, Spreading Brand Messages, and Interacting every bit of our time through the Digital Media.  Where is the real Life, our tangible world, family members, the neighbours, our friends, the sweetheart staying next to the locality, the food across the street, the parties by colleagues, birthday celebration of little niece, and funeral of an Old man. Are we too busy exploring this medium that we don't really have a Real Social Life? Most of our needs are fulfilled by social media. Chatting with friends, keeping in touch with family, friends, relatives, classmates, old acquaintances, and the rest of the world. Then why bother about the Real Social Life? We see products in a store, we can hold them, feel them, smell them, and taste them. But when we shop online, we can buy t…